Boss Orange Man is a powerful scent that embodies free, optimistic and joyful spirit of a man. That man is passionate, casual, spontaneous and relaxed. The composition is intensely spicy with notes of fresh apple, vanilla, warm incense and exotic African Bubinga wood.
The brand chose the actor Orlando Bloom for their campaign, as his appearance, his style, personality and cool attitude perfectly embody the image of the Boss Orange brand. The campaign is shot by the photographer Steven Klein.
Boss Orange Man is available from 1st February 2011 as 60 and 100 ml EDT with an accompanying collection including 60 and 100 ml after shave lotion, 75 ml after shave balm, 150 ml deodorant spray and 75 ml deodorant stick.
The blend of vanilla, apple, with a hint of spice notes that make up Hugo Boss’ Orange for Men is a great smelling fragrance. Other positive attributes include versatility to be worn for most events regardless of time of day or season. Additionally, Orange is safe for the office.