To become the most preferred fragrance company in West Africa
By making perfumes affordable, available and a necessity for people
The journey to retailing perfumes as a business was birthed out of passion for people and fragrances.
The inevitable need for people of the middle and elite class of the society to remain social and continuously groom themselves was identified, as the CEO/MD Mr. Clement Nwankwo started a journey to identifying key needs of people in social settings and circles.
The company launched in 2006 through peer to peer sales and one on one marketing. This was championed by the company’s founder/CEO among his peers.
Observing the magic wearing a fragrance does to any individual, the motto for the company was coined “be Perceived”. In his journey to an exciting world of fragrances, he let go of opportunities in attractive banking positions.
With over 10 years experience in the industry, the company has grown to become one of the leading retailers and wholesalers of designer and luxury perfumes in Nigeria. Just fragrance currently runs the click and brick model, owning physical store locations on the Island and Mainland of Lagos Nigeria. It boasts of a very active online store that caters for customers across Nigeria.