The perfume 24, named after the American TV show which received numerous awards. The perfume was launched on June 2nd in Dubai. It will be available only in the UAE .The fragrance encompasses lavender, lemon, mandarin and bergamot in top notes, with a heart of nutmeg, cinnamon, pink pepper, mint, annis and cumin, while a base incorporates amber, musk, oak moss, vanilla and woody notes. Its flacon is masculine, with number 24 in the central part of the glass body, with clear lines, with a heavy, metal stopper. The perfume is available as 100 ml (3.4 oz) EDT. The fragrance was created under patronage of The Dubai Chamber of Commerce, and in cooperation with ScentStory and Twentieth Century Fox Licensing and Merchandising.